From invitation to first payout.

A florist is invited (or applies)

Two paths in. Either a funeral home recommends a local florist they already work with, or a florist applies directly through the Memoria partner page. The platform team verifies the business — operating license, delivery area, sample arrangements — before provisioning.

Look for: Funeral homes drive most florist onboarding. Pre-existing trust is the strongest signal.

Coming soon · narrative only

First sign-in to the partner portal

The florist receives credentials and lands directly on their assignment queue. There is no marketing inside the tool — no dashboards to dismiss, no popups. The first screen is the work: pending assignments at the top, then in-prep, then delivered.

Set the business profile

Business legal name, contact, payout banking details (bank name and account number for ACH; stored encrypted, never displayed in full). The funeral homes that work with this florist see the public-facing business name; the platform admin sees the full profile for compliance and settlement.

Coming soon · narrative only

Define the service area

The florist tells the platform where they will deliver — a list of postal codes, a radius from a delivery hub, or a free-form polygon for very specific neighborhoods. At checkout the platform refuses orders outside the service area before the family pays, so no rejected deliveries surprise anyone.

Look for: The demo florist (Bloom & Bough) services central Austin postcodes.

Coming soon · narrative only

Build the product catalog

Either pick from the platform catalog (curated sympathy arrangements with photography and standard descriptions) or upload your own — name, photo, description, vendor cost, retail price, lead time, fulfillment type (local delivery vs. shipped). Bilingual fields, locale toggle, image guidelines built in.

Look for: Vendor cost stays private to the florist + platform. Funeral homes only see the retail price after their pricing rule applies.

Coming soon · narrative only

Set lead times and capacity

Each product has a default lead time. The florist can flag specific days as closed (holidays, single-day production caps) so the storefront doesn’t accept impossible delivery windows. Capacity rolls forward automatically as orders consume slots.

Coming soon · narrative only

Platform approves and links to funeral homes

A platform admin reviews the florist profile, catalog, and service area, then links the florist to one or more funeral homes whose service areas overlap. Funeral homes can also request a specific florist; the admin confirms.

First assignment arrives

A family on one of the linked funeral homes orders an arrangement. The platform routes the order to this florist. The assignment shows up in the queue with full context: delivery address, card message, scheduled-for time, the funeral home that owns the relationship.

Accept, prepare, deliver, prove

The florist accepts (or rejects with a reason). As the arrangement moves through preparation and delivery, the florist taps through the status states. Once delivered, a proof-of-delivery photo gets uploaded — the family receives a notification and sees it on their tracking page.

Look for: Status transitions are one-way for safety. A delivered order can be corrected by support, but not silently rolled back.

First payout

When the weekly settlement closes, this florist appears in the payout list with the sum of their accepted-and-delivered orders for the week, net of platform fees. The payout is held until the funeral home’s statement is approved, then released to the florist’s bank account.